3 thoughts about designing logos
The importance of a first impression. The first contact with the logo should give us not only a good impression, it should tell us the whole story behind that name, with good manners, in a gentle approach, clearly, without no distractions.
Designing a logo is the ability to speak a language, with its own code of symbols and words. Everything begins with a name; that word will be the inception and the structure of the brand.
Style is the outfit of the logo, how it looks, and how we get there through different choices. How we properly take our different options and combine them will make our logo work or fail.
All of these logos were born on a piece of paper in the same way: by doodling. It's the only way I know of clearing my mind, searching for the final picture where the composition, the lettering and the shooting must work for me. When things work out on paper, with the final layout, I begin working in digital to arrive at the final artwork.
It's all about the product
What's inside that box or bottle? What's its history? I think that if we forget these two basic questions, we can't possibly give our product any personality, and that's the main reason of designing a product label, just printing the product personality.
Does anybody remember the time when we went to the records shop just for the mere pleasure of touching and seeing all those record covers?
Wasn't it a kind of ritual? I think something got lost when MP3, MP4 digital formats came to our lives and stayed forever: everything became way too small and traditional record stores began to close their doors. Everything went digital, everybody got the chance of having hundreds, thousands of songs in their pockets. Does this new vinyl trend will make us return to the record shop to appreciate again the real value behind an album? That's my hope.
"La Vila Joiosa", "Playa Paraíso", "Ikunus", "Ñ de Antonio Alcaraz" and "Sant Gatxo CD cover" have been designed for QC Creativos: Diseño Gráfico Alicante.